ID Agency is an experiential marketing agency. For one of their client campaigns, we were asked to provide temporary internet access for a bus travelling across the UK promoting the latest ‘My Little Pony’ movie. Access was required whilst on the move, and when stopped at its various destinations of the tour, for the production team to promote and broadcast the campaign activity.
The bus needed roaming connectivity for multiple computers and devices onboard, required by the event production team. The solution had to provide internet connection 100% of the time, whilst the bus was in transit and at location stops.
The tour ran for several months, requiring support which needed to be remote, without any physical presence, throughout the duration of the campaign.
