With the launch of a collaboration between Mulberry and Axel Arigato taking place with a star studded line up of talented musicians, DJs and rappers in an underground car park in the centre of London, the need was for our client JBP’s production team, green room and guests to have internet access in an area with none.
As the location was three stories below ground, it was expected to be tough to get connectivity at that level. In addition with 250+ guests due, it was expected that on the moment of launch that demand would peak with guest uploading images and footage to social media. We also knew that we had only a few hours access prior to the party starting because of local restrictions.