The Swallowfield Show has been running since 1885 and in these more modern times it had fallen to the organisers to provide some kind of internet connectivity for the traders, ticket readers at entrances and production team at the event. As the scale of the show has grown exponentially the organisers felt it was time for a specialist provider to step in and ensure good internet connectivity and WiFi was available for the 150+ traders now exhibiting.
The event is held over a large site and whilst we had been given some very detailed plans in advance, showing us where all the various stands and traders would be, there are several height variations around the event site so there would be challenges in getting a backhaul connection around the event.
Also, the previous year traders had significant difficulties getting connected and would likely be hesitant to try out a new service, particularly if they had any doubts at all about it’s performance or resilience.
